FunnelFusion mirrors your Shopify catalogue into Google Shopping and Microsoft Advertising as an inverted 3-tier priority funnel - putting every search query through the cheapest viable bid first. One-time setup, ongoing optimisation, zero spreadsheets.
One dashboard. Two ad platforms. A tested structure for every product.
Shopify products, tags, categories and collections mirror straight into Google Merchant Center and Microsoft Merchant Center on a schedule. Edit once in Shopify - changes propagate everywhere.
Every product gets HIGH / MEDIUM / LOW priority campaigns on each platform - inverted bids so broad queries compete cheaply, and only high-intent traffic reaches the expensive bids.
Brand isolation, routing groups, and per-product blocking rules layer negative keywords at the right scope automatically. No manual list management.
Daily metrics from both platforms land in one dashboard. Track spend, clicks, and conversions per product, per vendor, per tier - with 30-day trends and platform breakdowns.
Manage many client workspaces from one account. Each workspace is isolated - its own Shopify store, its own Google & Microsoft ad accounts, its own team members with scoped access.
Workspace-level defaults give you a sensible baseline; per-product overrides let you push winners and pull back on underperformers - across every priority tier on every platform.
FunnelFusion handles the tedious bits - account linking, campaign scaffolding, negative keyword rules. You bring the products and the budget.
Sign in to Shopify, Google Ads and Microsoft Advertising using standard OAuth - no developer credentials to manage. We only ever touch the accounts you explicitly link.
Set your per-platform daily budgets, pick your priority-tier bid defaults, and - optionally - define routing groups and brand isolation rules. Workspace-wide defaults cover 90% of products out of the box.
Select products and publish. Campaigns start paused so you can review; when you unpause, performance data flows back into the dashboard daily. Adjust bids on any product at any time.
Google and Microsoft both let campaigns compete with each other using a priority setting. FunnelFusion takes advantage of that: the HIGHEST priority campaign wins any auction it enters first - so we bid it the lowest.
Example bids - customise per workspace or per product.
Broad, low-commercial-intent queries like "running shoes" hit HIGH first and win at $0.01. Our negative keyword rules route brand-specific and bottom-funnel queries like "nike air max 97 size 10" down to LOW where you're willing to pay more.
The result: a single product's average CPC drops by 30–60% compared to a flat single-priority campaign - without sacrificing impression share on the queries that actually convert.
FunnelFusion handles all the routing logic automatically. You don't build keyword lists. You don't manage priority settings. You focus on product quality and budget allocation.
FunnelFusion is a product of Elbert Enterprises Corporation, built by a team with hands-on experience running Shopping campaigns for Shopify merchants. We got tired of rebuilding the same three-tier campaign structure manually for every new client - so we automated it.
The tool does one thing well: turns a Shopify catalogue into a performance-engineered set of Shopping campaigns on Google and Microsoft, and keeps them in sync as the catalogue evolves.
Reach out and we'll walk you through the platform. We read every email.